The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.
Helping students feel safe, cared for and respected is critical in the midst of a global pandemic and beyond.
In this episode, we talk with Eleri Maitland, owner of language school French in Normandy, about how to market your in-person language school or tutoring company through powerful stories around "safety".
Tune in and subscribe now to 'Get More Students'.
In this episode, we (Alex and Herbert) discuss what they would do if they were starting a tutoring or language teaching business from scratch
We'll discuss how to split your time between your "mainstage" and "backstage" marketing efforts, how to run experiments, the minimum investment you need to run experiments to find your ideal target market, pricing, virtual classroom and online school software to consider, retention strategies and how to build your marketing channels.
If you're starting your own tutoring or language education business, this is the episode for you.
Subscribe now and get more students for your organisation.

In this episode, we discuss 5 key strategies that will help you sell more effectively to B2B customers.

Our special guest for this episode is Andy Johnson, ex-Director of Digital Development at The London School of English.

Andy is an expert on selling corporate language and cultural training to businesses so if you want to sell your teaching service to companies, organisations or schools, make sure you tune in.

Subscribe now and get more students for your organisation.

In this episode, we (Alex and Herbert) discuss what they would do if they were starting a tutoring or language teaching business from scratch.

We'll discuss how to split your time between your "main stage" and "back stage" marketing efforts, how to run experiments, the minimum investment you need to run experiments to find your ideal target market, pricing, virtual classroom and online school software to consider, retention strategies and how to build your marketing channels.

If you're starting your own tutoring or language education business, this is the episode for you.

Subscribe now and get more students for your organisation.

In this episode, we talk with Peter Hayes who is a very experienced Director at one of the UK's well respected physical language schools, International House Manchester.

We'll discuss how he and his team have navigated the changes, challenges and opportunities caused by covid-19. Peter has some brilliant ideas about how to adapt to change, leverage & promote technology, uncover new business opportunities, market successfully online, and thrive in an uncertain world.

If you're running a physical language school, you are going to love this episode.

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.

Subscribe now and get more students for your organisation.

In this episode, we talk with Sooh Park, Director of Marketing & Recruitment at one of Canada's best physical language schools, English School of Canada in Toronto, on his experience growing student recruitment pre and post-COVID19.

We discuss how the relationship with agents has changed, as well as changes in marketing mix, changes in market demographics, demand and products.

If you're running a physical language school, you won't want to miss this episode.

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.

Subscribe now and get more students for your organisation.

In this episode, we talk about how to start your online tutoring business.

We cover how to decide on:

  • Strategy (vision, mission, values)
  • Delivery & customer experience
  • Pricing
  • Positioning & your USP
  • Technology, and so much more.

Subscribe now and get more students for your organisation.

In this episode, we discuss 7 actionable tips for being successful, and avoiding the common pitfalls, when running marketing experiments.

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.

Subscribe now and get more students for your organisation.

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.

In this episode, we discuss 'relationship-based' marketing with tutoring expert, Michael Gibben of Coach for Tutors. We dig into what relationship-based marketing is, why it's so helpful and important in education (online or in-person), and practical steps to apply the key principles.

Subscribe now and get more students for your organisation.

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.

In this episode, we discuss why story-telling is important and practical tips on how to do it well.

Subscribe now and get more students for your organisation.

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