Get More Students

Facebook Ads for Beginners

Ever wonder why you're not getting the right leads for your tutoring or language business? Wanted to try Facebook Ads to see if it works for you?

Why not hear from a true expert on Facebook ads for education and tutoring companies? Herbert Gerzer takes us through all the key aspects of Facebook Ads so you can grow with confidence.

We talk through what's involved in setting up Facebook Ads, how to optimise your Facebook Ads setup, what are the tips and tricks for getting more of the right kinds of students, how much to spend in order to get a return and what numbers to focus on and how to succeed.

Tune in today and get more students tomorrow.

Special Note: Join your peers and signup for free to the Get More Students community now launched at getmorestudents.org

What Is Going to Happen This Year In Tutoring? Listen To 3 Experts.

In this special episode, originally recorded by Qualified Tutor podcast named "100th Episode Special: An Analysis of the Strengths, Weaknesses, Opportunities and Threats in the Tutoring Industry 2022", Alex talks with Julia Silver (tutor and founder of Qualified Tutor) and Richard Evans (founder of The Profs) to go deep into what is going to move and shake the tutoring sector this year.

We talk about the pool of talent, the profession, inequality, the cost of tutoring, the role of technology and the future of tutoring itself.

Tune in today and get more students tomorrow.

Special Note: Join your peers and signup for free to the Get More Students community now launched at https://www.getmorestudents.org/

2022: What Trends Are Shaping the Future of Language Education & Online

What has changed in the last year? Is the disruption caused by COVID-19 finally behind us? Is 2022 going to be a good or another challenging year for tutoring?

Tune in to this episode of the ‘Get More Students’ podcast to discover the trends are shaping the future of language education and tutoring in 2022

How to Build Trust to Grow Your Tutoring Business

What is the one ingredient no tutoring or education business can live without? Trust.
Julia Silver has run her own tutoring business for many years, written a book on tutoring, founded Qualified Tutor and hosts the amazing Love Tutoring Festival (the next one is this month, starting on the 24th of January 2022). What better person to discuss practical ways for tutoring and language businesses to signal and build trust with their prospects?
Listen to this episode of the 'Get More Students' podcast to learn how to build trust and a throng loyal brand advocates.

5 SEO Myths That Are Stopping Your Education Website From Ranking On Google

Want your website to rank at the top of Google for your most valuable keywords?

Do any of these myths ring true for you? SEO doesn't work... SEO works really fast... Blogging will automatically improve your SEO... Putting lots of keywords improves your page ranking...Only the number 1 position on Google matters

They did for Herbert and me, so I know you'll learn a lot from listening to this episode where we talk with Sandy Allain who has been helping education businesses for over 20 years with their SEO and Google ranking.

Hit the play button and subscribe to 'Get More Students' for your tutoring or language business.

How to create a brand that attracts more students

How did a startup grow from zero to a global virtual school with 23 staff in just 18 months?

Syd Femtinos has been tutoring mathematics and science for 11 years. At the start of 2020 when lockdowns were at their peak, Syd came up with a novel concept that became UK Virtual School - an award-winning online school focused on supporting homeschooling families wanting to follow the British curriculum.

Listen in to this episode of the 'Get More Students' podcast to learn how to build a name, a brand and a legacy.

How to explode sales for your education business using free trials

Want to know how to make "free trials" the most powerful marketing technique in growing your tutoring or language business?        
In this episode, we talk with Wilim Abrook who has over 6 years (and hundreds of hours) of first-hand experience in giving world-class free trials and making tens of thousands of dollars in revenue for one of the world's best online education companies.        
This is such an important marketing topic for education businesses and we cover everything from understanding the real purpose of free trials, to how to set up a free trial for success, to which teachers or tutors to recruit for trials, to how to experiment and how to deliver a world-class experience, every time.        
You'll enjoy this conversation and we're sure you'll be able to use the ideas to grow your business. Listen in now and subscribe to 'Get More Students'.

How to Market ”Safety”, Critical for In-person Classes

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.

Helping students feel safe, cared for and respected is critical in the midst of a global pandemic and beyond.

In this episode, we talk with Eleri Maitland, owner of language school French in Normandy, about how to market your in-person language school or tutoring company through powerful stories around "safety".

Tune in and subscribe now to 'Get More Students'.

Trying to get to the next level? How to grow your tutoring business

In this episode, we (Alex and Herbert) discuss what they would do if they were starting a tutoring or language teaching business from scratch

We'll discuss how to split your time between your "mainstage" and "backstage" marketing efforts, how to run experiments, the minimum investment you need to run experiments to find your ideal target market, pricing, virtual classroom and online school software to consider, retention strategies and how to build your marketing channels.

If you're starting your own tutoring or language education business, this is the episode for you.

Subscribe now and get more students for your organisation.

5 Strategies to Sell More Language Courses to B2B Clients

In this episode, we discuss 5 key strategies that will help you sell more effectively to B2B customers.

Our special guest for this episode is Andy Johnson, ex-Director of Digital Development at The London School of English.

Andy is an expert on selling corporate language and cultural training to businesses so if you want to sell your teaching service to companies, organisations or schools, make sure you tune in.

Subscribe now and get more students for your organisation.