Get More Students

Starting from scratch? How to market a new tutoring business

In this episode, we (Alex and Herbert) discuss what they would do if they were starting a tutoring or language teaching business from scratch.

We'll discuss how to split your time between your "main stage" and "back stage" marketing efforts, how to run experiments, the minimum investment you need to run experiments to find your ideal target market, pricing, virtual classroom and online school software to consider, retention strategies and how to build your marketing channels.

If you're starting your own tutoring or language education business, this is the episode for you.

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Rethinking marketing for in-person language companies

In this episode, we talk with Peter Hayes who is a very experienced Director at one of the UK's well respected physical language schools, International House Manchester.

We'll discuss how he and his team have navigated the changes, challenges and opportunities caused by covid-19. Peter has some brilliant ideas about how to adapt to change, leverage & promote technology, uncover new business opportunities, market successfully online, and thrive in an uncertain world.

If you're running a physical language school, you are going to love this episode.

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.

Subscribe now and get more students for your organisation.

How Student Recruitment Has Changed For Language Schools

In this episode, we talk with Sooh Park, Director of Marketing & Recruitment at one of Canada's best physical language schools, English School of Canada in Toronto, on his experience growing student recruitment pre and post-COVID19.

We discuss how the relationship with agents has changed, as well as changes in marketing mix, changes in market demographics, demand and products.

If you're running a physical language school, you won't want to miss this episode.

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.

Subscribe now and get more students for your organisation.

How to start an online tutoring business in 2021

In this episode, we talk about how to start your online tutoring business.

We cover how to decide on:

• Strategy (vision, mission, values)
• Delivery & customer experience
• Pricing
• Positioning & your USP
• Technology, and so much more.

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The 7 do‘s of running marketing experiments

In this episode, we discuss 7 actionable tips for being successful, and avoiding the common pitfalls, when running marketing experiments.

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.

Subscribe now and get more students for your organisation.

How to use relationship-based marketing to grow your tutoring business

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.

In this episode, we discuss 'relationship-based' marketing with tutoring expert, Michael Gibben of Coach for Tutors. We dig into what relationship-based marketing is, why it's so helpful and important in education (online or in-person), and practical steps to apply the key principles.

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How to use story-telling in selling online tutoring

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.

In this episode, we discuss why story-telling is important and practical tips on how to do it well.

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How to use blogging to grow your tutoring company

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.

In this episode we discussed some key strategies with David Deubelbeiss, blogging veteran, on how to drive more traffic to your website with blogging.

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4 'Must-have's for a High-Converting Tutoring Website

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.

In this episode, we discuss how clear language, easy navigation, meaningful visuals and social proof can turbo-charge your homepage

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How Important Is Social Media in Marketing Your Courses?

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.

In this episode, we discuss what marketing is both free and effective.

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